As a team, we agree that we receive inspiration from one another. And part of what’s so exciting about what we do, is having the opportunity to place that inspiration right into the very homes that we build.
As Chief Operating Officer of Brookfield Residential, California, Adrian Foley oversees the entire California business portfolio for Brookfield Residential—one of North America’s largest publicly traded real estate entities, with land development and homebuilding operations in eleven of the most dynamic regions across the United States and Canada. In his major leadership role, Foley is responsible for spearheading strategic planning, maximizing investment opportunities and successfully resolving management issues in California’s premier markets, including the Bay Area, Sacramento, Los Angeles and San Diego. As a key member of the company’s Southern California management team, Foley lends his expert guidance and support to Housing and Land operations throughout the region.
Foley also serves as President of Brookfield Resdential Southern California, where he is responsible for strategic planning oversight and management direction for one of Southern California’s most innovative and creative homebuilding teams. His current emphasis is on managing the group’s unique blend of development opportunities; expanding its presence in California’s rapidly growing Los Angeles, Ventura, San Bernardino and Orange County regions; and cultivating the potential of its multitalented individuals.
Foley has been an integral part of the Brookfield Resdential Southern California’s Sr. Executive Team since 1996, and previously served as Senior Development Manager for Taylor Woodrow Homes where he was instrumental in the development of numerous award-winning neighborhoods in Orange, San Diego and Los Angeles Counties.
Born and raised in England, Adrian holds a Bachelor of Science degree in Building from the University of Greenwich. He has been married to his wife, Lisa, since 1990, and they have one son, Austin.
Mr. Richard T. Whitney has been the President of Brookfield California Land Holdings LLC, a subsidiary of Brookfield Residential Corp. since 2002 and also serves as Senior Vice President of Southern California Land. Mr. Whitney served as a Senior Vice President, Finance of Brookfield Residential Group. He joined Brookfield Properties in 1989.
David Bartlett, Vice President of Land Entitlement for Brookfield Residential, Southern California, is the man who quite simply, makes Brookfield’s inviting neighborhoods possible. After 18 years as a planning consultant to land developers, property owners, public agencies, and homebuilders, Dave joined Brookfield Residential, Southern California because he wanted to share in the genuine camaraderie that comes with the creation of new communities and homes that are truly unique. Through his friendly, yet persuasive negotiation skills, Dave is exceptional at securing local, state and federal permits for Brookfield, using his role as a political and government liaison to ensure Brookfield’s entitlement plans are legally bound. During the entitlement process, Dave frames Brookfield’s future communities within the context of existing policy so decision makers can see the entire picture of the formation of the community and it’s consistency with public policy and local goals and objectives.
Dave’s devotion to being a part of these inviting home communities stems from his own life, where his wife and three children live in a Brookfield neighborhood and home and know the value of a welcoming home life. After competing in a triathlon or a hiking adventure to the Grand Canyon, home is a haven of familiar comfort. Home to Dave is a place where memories are being made and futures are built. That’s why when it comes to Brookfield homes and communities, his passion goes beyond his Vice President title—he enjoys taking the time to walk through new communities with Brookfield homebuyers and enthusiasts, sharing in their moments of promise for their own futures. It’s in those moments that Dave knows he’s part of something truly special with Brookfield.
Dave has been a part of Brookfield for eight years. He holds his Bachelor of Arts Degree from the University of Arizona. Dave is a registered professional green builder. He is past President of the Orange County Building Industry Association and is Vice Chairman of the City of Ontario Chamber of Commerce.
“Destiny is no matter of chance. It is a matter of choice. It is not a thing to be waited for; it is a thing to be achieved.” –William Jennings Bryan
As a former City Planner and Landscape Architect, John O’Brien is a natural in his role as Vice President of Development with Brookfield Residential SoCal. He understands that urban planning goes far beyond location choices and architectural styles. It’s about people. It’s about lifestyle. And as John transforms neglected properties into vital residential neighborhoods, his passion focuses on building strong communities that create a sense of place.
What defines John’s appreciation for community is his family. His wife and children have deepened his commitment to making every Brookfield project a place where families can make a true home for themselves; where people know their neighbors; where they can walk out their front doors and jog through the park, walk to the corner store, and eat at their favorite neighborhood restaurant. This is what John strives to create for Brookfield’s homebuyers…because it’s what he’d want for his own family.
From acquisitions, entitlements, product development, and operations to his public-spirited involvement in the communities he develops, John enthusiastically leads his team to create neighborhoods that complement the area, while also balancing style, craftsmanship, and of course, family.
John believes in always striving to improve the Brookfield Experience by supporting the team and by ensuring the right thing is always done for the customer. Because when homebuyers choose to build a future at a Brookfield community, he wants that decision to be one they’ll treasure for years to come.
“Challenges are what make life interesting; overcoming them is what makes life meaningful.”
Joshua J. Marine
John has been part of the Brookfield Residential SoCal team for 13 years. He received his BLA from University of Arizona and his Master of City and Regional Planning degree from California Polytechnic State University in San Luis Obispo. He is a member of the CRA housing committee and ULI.
As Vice President of Land Development, Glen is responsible for the planning and management of company land development operations while overseeing all related purchasing activities. Glen also is an integral part of the Land disposition and acquisition process utilizing his experience and knowledge in applying costing and construction schedule planning to the overall analysis.
Glen’s experience spans 30 years while employed with prominent land owners and developers located within the Southern California region. Most notably, he had effectively planned and managed construction operations for the 3500 unit Master Planned Golf Course Community of Talega in San Clemente as well as other local Master Planned developments including Irvine Villages of Westpark and Northwood, Rancho Santa Margarita, Coto De Caza and Mission Viejo.
Glen’s ability to manage the most complex construction projects while establishing and maintaining productive relationships among contractors, professional consultants and public agency officials is unmatched in the industry. He possesses a California Contractors License – “A” (Engineering) and is a CMAA Certified Construction Manager. Glen enjoys travel, sports, music and spending family time with his wife Shirley and sons, Mike and Matt.
As Vice President – Land Acquisition, Cuoco is responsible for the strategic placement of Brookfield’s acquisition dollars and the development of new business opportunities for Brookfield’s merchant, land, and infill development business. Highly regarded by his peers, Cuoco has directed the land acquisition department since his appointment in 2001.
With over 20 years in the real estate industry, Cuoco has held positions with other leading homebuilders in Land Acquisition, Project Management and Finance, and has spent an extended period of time in banking, lending, and financial services with major California banks. Cuoco is also responsible for Land dispositions and Lot sales to third party builders. Cuoco conducts negotiations on agreements for sale, disposition of assets and joint ventures for the group. Cuoco attended California State University, Fullerton, enjoys golf, the beach, sporting events, walking, travel and spending time with his family and friends.
As Vice President of Sales for Brookfield Residential, Southern California, Rocky Tracy’s inspiring attitude and limitless optimism for Brookfield and for the success of his team is warmly contagious. His own background as a self-starting businessman at age 21 is, in itself, great motivation for the Brookfield team because a self-starter perspective is needed when it comes to selling a Brookfield home to a new customer… or helping a Brookfield enthusiast find their second or third home.
Rocky’s dedication to the leadership of his Brookfield sales team shows through the nurturing environment he creates in his department. He works closely with his team members—training them, refining skills, giving advice, and watching that advice take shape as his team brings new Brookfield enthusiasts into the family with every home sale. Apart from his direct and effective impact on his sales department’s success, Rocky also oversees pricing, staffing, projections, and sales absorption rates. He also oversees the related Escrow and New Home Concierge departments. In typical self-starter fashion, Rocky furthered his dedication to Brookfield customers with his creation of the ICE (Improving Customer Experience) team. ICE allows Brookfield to connect with customers to ensure every relationship is as solid as Brookfield’s craftsmanship, because Rocky knows that selling a Brookfield home is only the beginning. Creating lifelong Brookfield enthusiasts is an ongoing commitment—and Rocky’s innovation and passion helps to sustain their devotion year after year, and home after home.
“I love seeing my team achieve their goals. Brookfield homebuyers become enthusiasts for a reason…because of our homes, our neighborhoods…and the Brookfield Experience as a whole. It’s wonderful to be a part of making that experience come together.”
Rocky has been a part of Brookfield Residential, Southern California for 13 years. He received both the MAME Salesperson of the Year and MAME Sales Manager of the Year awards and is frequently called upon as a guest speaker.
As Vice President of Marketing for Brookfield Residential, Southern California, Mercedes Meserve takes a creative and pragmatic approach to creating the best places to call home. Her depth of knowledge of the marketplace and extensive experience are evident in the strategic, effective marketing efforts she oversees and implements. Mercedes remains focused on a brand message of passion, integrity and community with a commitment to enduring craftsmanship, detailed design, family-friendly warmth and creating an exceptional customer experience. She strives to bring distinction to every Brookfield community to elevate the company brand from other regional homebuilders and land developers.
Mercedes’s spectrum of responsibilities includes the creation and management of brand equity, product positioning and development, as well as merchandising, marketing communications, consumer research and innovation. Mercedes is driven to cultivate customers for life and her deep appreciation for their goals is instrumental in Brookfield Residential delivering referral-worthy homes and experiences. Multiple projects under her guidance have been recognized with regional and national awards for excellence in marketing, merchandising and community design. In 2011, Mercedes was honored with the prestigious Marketing Director of the Year Award presented by the Greater Sales & Marketing Council of Southern California.
Prior to joining the Brookfield Residential team, Mercedes worked in technology marketing at Quest Software. She graduated with honors from Vanderbilt University with a Bachelor’s of Science in Human and Organizational Development and an emphasis in Leadership and Organizational Effectiveness. She is happily married to a fellow Vanderbilt graduate and the mother of three young children.